The goals of the project were to come up with an idea for a concert, create a poster, several promotional materials, and pitch it to MTV.
I created the SciFi Symphony, to be run in conjunction with FanExpo Vancouver. The logo is an alien hand with a conductor's baton and sleeve cuff.
The poster features an alien in a tuxedo playing a cello, which creates brand continuity with the logo. The alien mascots, named Klaatu, Barada and Niktu, can be used in any promotional event or instance, and work on both black and white backgrounds.
The T-shirts feature the logo and sponsor logos on the back, while on the front is an alien mascot, along with a well-known line from a sci-fi movie. For the record, I think those shirts are awesome, and I would love to wear one.